Levi Strauss CEO Chip Bergh tells customers to never wash their jeans – New York Daily News
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This is how often you should wash your jeans according to Levi's CEO - AS USA
Levi's CEO hasn't washed jeans in a year, admits it sounds disgusting - Los Angeles Times
Blue Delta Jean Co. | The 'Sip Magazine
Levi's boss hasn't washed his jeans for a year - and knows it sounds 'disgusting' - Mirror Online
BlueJeans Network Culture | Comparably
Don't machine-wash your denim, says Levi's CEO | CNN
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Levi's CEO explains why you should never wash your jeans | The Independent | The Independent
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