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Apple Music becomes the official sponsor of the Super Bowl halftime show | TechCrunch
Elevate Sports Ventures and Hive: Super Bowl LVI Telecast Generates $170 Million in Equivalent Media Value for In-Game Sponsors – Blog & Insights | Hive
Why Apple is replacing Pepsi as Super Bowl halftime show sponsor in 2023 | Sporting News United Kingdom
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Molson Coors buys Super Bowl 2023 ad after AB InBev relinquishes exclusivity | Ad Age
Super Bowl 2022 preview: LA Rams and Cincinnati Bengals prepare to crown NFL's bounce-back season - SportsPro
NFL and Pepsi renew sponsorship deal without Super Bowl halftime show - SportsPro
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Apple Music Bumps Pepsi As Super Bowl Halftime Show Sponsor 09/23/2022
Apple Music Named Presenting Sponsor of Super Bowl Halftime Show
NFL to lose exclusive AB InBev Super Bowl sponsorship from 2023 - SportsPro
Pepsi Ending Sponsorship Of Super Bowl Halftime Show After 10 Years
Super Bowl LVI - Wikipedia
NFL announce Apple Music as new official sponsor of the Super Bowl Halftime Show, replacing Pepsi | Daily Mail Online
Apple will sponsor Super Bowl halftime show starting in February | Reuters