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Guided by a bold L.A. theme, the designers of PepsiCo Design and Innovation conceived a brand activation for Frito Lay to serve as the central hub for events during the Super Bowl -
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Yahoo Sports Creates Activations Around Super Bowl 02/01/2019
Our Five Favorite Experiential Activations at Super Bowl LI - rEvolution
47 – SUPER BOWL LI – NFL SHOP ACTIVATION by Dave Bates, Houston – Texas
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